Scene 1 :
Two men enter a office building,one of them is dark skinned,and the security guard stops them to enquire about the dark-skinned man,hesitant to
allow him inside.The other white-skinned man explains to the security guard that the dark-skinned man is his boss and is here for an official purpose,
after which the security guard allows him inside.This incident shakes the dark-skinned man's confidence and he is left to ponder.
Scene 2 :
The dark-skinned man is seen trying various fairness products in the market and is whining that none of them works for him.And then a new "fairness"
product is shown on the screen,the dark-skinned man applies it on his face and his skin turns bleach white.
Scene 3 :
The newly "white-skinned" turned man enters the same corporate building wherein all the employees,including the security guy who belittled him,
shows a lot of respect.This man then looks at the camera and says that he regained his self-confidence and self-esteem only after his skin turned
"white".Also that he has "established" an identity in the "society".
This teleshopping commercial is being aired on one of the Indian television channels...considering that India is the most populous democracy in the world
(As WIKIPEDIA puts it!!!),a country which is developing super-fast and is the hot favourite for Foreign Direct Investment.
Is this "judging a human by his/her color" trend healthy,even if it is just a commercial??!! When we keep claiming ourselves to be modern thinkers and open-minded,where do we Indians,being one of the largest consumer markets,stand in the international arena??!! Something to think about....
Two men enter a office building,one of them is dark skinned,and the security guard stops them to enquire about the dark-skinned man,hesitant to
allow him inside.The other white-skinned man explains to the security guard that the dark-skinned man is his boss and is here for an official purpose,
after which the security guard allows him inside.This incident shakes the dark-skinned man's confidence and he is left to ponder.
Scene 2 :
The dark-skinned man is seen trying various fairness products in the market and is whining that none of them works for him.And then a new "fairness"
product is shown on the screen,the dark-skinned man applies it on his face and his skin turns bleach white.
Scene 3 :
The newly "white-skinned" turned man enters the same corporate building wherein all the employees,including the security guy who belittled him,
shows a lot of respect.This man then looks at the camera and says that he regained his self-confidence and self-esteem only after his skin turned
"white".Also that he has "established" an identity in the "society".
This teleshopping commercial is being aired on one of the Indian television channels...considering that India is the most populous democracy in the world
(As WIKIPEDIA puts it!!!),a country which is developing super-fast and is the hot favourite for Foreign Direct Investment.
Is this "judging a human by his/her color" trend healthy,even if it is just a commercial??!! When we keep claiming ourselves to be modern thinkers and open-minded,where do we Indians,being one of the largest consumer markets,stand in the international arena??!! Something to think about....